Catch of the Day

Fishmonger Alan Snow was instantly hooked after landing a refrigerated van straight off the shelf from Mercedes-Benz. Mark Fisher finds out what makes the Vito Sport Chiller such a good catch.

Alan Snow knows his haddock from his hake and just wont clam-up when it comes to talking about fish. Even at 6.30 in the morning, hes wide-awake and happy to discuss his passion for all things piscatorial.

My wife says Im fanatical about fish, he confesses, as his hygienically gloved hands scoop yet more ice on to a shop counter thats beginning to resemble an a mini iceberg. Its true, I suppose. I really enjoy what I do and Im chuffed with the business Ive built.

One of the last of a dying breed of traditional fishmongers, Alan is used to making an early start; its a routine thats been part of his life since he opened his Lowestoft-based business, World of Fish, 10 years ago.

I love my job and I always look forward to coming to work, says Alan, who learnt his trade at the towns dockside market and later ran his own mobile door-to-door business.

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